Archive for 'Blog'

How can you prove your email campaigns are as effective as other lead-gen tactics?

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There’s no reason you can’t evaluate your email marketing efforts alongside your other lead-generation tactics. This includes display ads, cold calling, direct mail, etc. But before you can effectively compare tactics, you need to gather actual and target campaign metrics. These metrics serve as the baseline for your tactical evaluations. (more…)

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B2B Marketers: It’s Time to Become a Growth Engine

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For B2B companies to grow, their marketing organizations need to grow up

By Maryanne Hancock, Rodger Boehm, Candace Lun Plotkin

If B2B companies are serious about growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for companies. That means CMOs have to step up and lead.

The trends that are rocking B2C companies are just as relevant to the B2B world: multiplying customer touch points, changing customer behaviors, massive floods of big data. And like their B2C counterparts, B2B companies need to put the customer at the center of everything they do. (more…)

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The One Kind of Sales Rep Who Does Best at B2B

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It’s natural for salespeople to want to be nice to their customers. But in business-to-business sales, where the stakes are high and customers are increasingly more sophisticated and risk-averse, being nice just doesn’t cut it. To be successful today, nice guys must challenge their customers out of their comfort zones and focus on delivering value.

To understand what makes top-performing sales representatives successful, Corporate Executive Board conducted a survey of more than 6,000 sales representatives across the globe and numerous industries. We identified five profile types that B2B sales reps fall into, based on the survey analysis: (more…)

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How to Get a Jump on Email Marketing

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How to Get a Jump on Email Marketing

Although it’s not a subject that excites the tech press, email is still a very powerful medium for marketers. While you can get results from building a presence on Facebook and Twitter, a large percentage of the population still views their inbox as the central hub of their digital life. Because of this, if they invite you to this vital component of their digital routine, it’s a very strong sign that they’re interested in what you have to offer. (more…)

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Year Round Special! “New Bulk Rate Feature Databases”

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Year Round Special!  “New Bulk Rate Feature Databases”

You asked for it and we delivered!

Our Year End Special has been such a hit that we have decided to make it a “Year Round Special”. Yes, the  100,000 record Feature Databases we offer at the end of the year at the insanely low price of $7,500 is now available year round! Check out our Feature Database section for details or reach out to one of our friendly sales representatives for details. (more…)

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Year End Special!!

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Year End Special!!

As a year end special we are offering 100,000 of any of the records below for 7.5 cents a record ($7,500).  This is a great opportunity to boost your 2012 marketing efforts, let me know if you have any questions or would like to see a proposal for any particular data.

(more…)

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