I was reading this great article and thought I would share it with all of you… enjoy!
“I wrote a white paper in February called Whatever You Do, Don’t Send Your Email Marketing On… (shameless plug) but, in my usual fashion, it’s a pretty detailed document that is going to drive you Impulsive and Ambitious types crazy.
So here’s the short version with the summary of the most valuable data (and yes, for you Disciplined and Considered types, there is a link at the end of this article to get your free copy of the full whitepaper).
So, your latest email campaign is ready to send. You’ve got everything perfect. A subject line that grabs attention, an offer your customers surely can’t refuse. You’ve checked and double-checked, fixed and tweaked, and checked again. You’re ready to send your next email marketing effort out to your customer database.