Archive for 'Blog'

I was reading this great article and thought I would share it with all of you… enjoy!

“I wrote a white paper in February called Whatever You Do, Don’t Send Your Email Marketing On… (shameless plug) but, in my usual fashion, it’s a pretty detailed document that is going to drive you Impulsive and Ambitious types crazy.

So here’s the short version with the summary of the most valuable data (and yes, for you Disciplined and Considered types, there is a link at the end of this article to get your free copy of the full whitepaper).

So, your latest email campaign is ready to send. You’ve got everything perfect. A subject line that grabs attention, an offer your customers surely can’t refuse. You’ve checked and double-checked, fixed and tweaked, and checked again. You’re ready to send your next email marketing effort out to your customer database.
STOP

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We are up to it again and hope you’re ready for the introduction of: Super List!

What exactly is a Super List?

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As a year end special we are offering any 100k records (excluding technologies or special builds), for $7,500 or any 100k record Feature database listed below for $6,500 (no selects – off the shelf).  This is a great opportunity to boost your 2013 marketing efforts, let me know if you have any questions or would like to see a proposal for any particular data.

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Great article about email marketing campaigns:

“ ‘But we did everything right!’ Does that sound familiar? It’s the kind of thing people often say just after they’ve done something wrong. They go through a process, they analyze their performance and because they’ve ticked all the boxes they assume the failure was a fluke. The truth is, just completing every step is not the same as doing everything right.

There are so many factors involved in building a successful email marketing campaign; it’s easy to get one wrong. The trick is to look at each step individually and identify all of the ways it might fail.

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These guys have a lot of sound advice, take a look for yourself.

“All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.”

I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, first and foremost, why they would write a book about email marketing in this day and age!

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There’s no reason you can’t evaluate your email marketing efforts alongside your other lead-generation tactics. This includes display ads, cold calling, direct mail, etc. But before you can effectively compare tactics, you need to gather actual and target campaign metrics. These metrics serve as the baseline for your tactical evaluations. (more…)

For B2B companies to grow, their marketing organizations need to grow up

By Maryanne Hancock, Rodger Boehm, Candace Lun Plotkin

If B2B companies are serious about growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for companies. That means CMOs have to step up and lead.

The trends that are rocking B2C companies are just as relevant to the B2B world: multiplying customer touch points, changing customer behaviors, massive floods of big data. And like their B2C counterparts, B2B companies need to put the customer at the center of everything they do. (more…)

It’s natural for salespeople to want to be nice to their customers. But in business-to-business sales, where the stakes are high and customers are increasingly more sophisticated and risk-averse, being nice just doesn’t cut it. To be successful today, nice guys must challenge their customers out of their comfort zones and focus on delivering value.

To understand what makes top-performing sales representatives successful, Corporate Executive Board conducted a survey of more than 6,000 sales representatives across the globe and numerous industries. We identified five profile types that B2B sales reps fall into, based on the survey analysis: (more…)