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Extending our June Promo to the end of July

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We are extending our June offer of 100,000 of any of the records below for 5 cents per contact ($5,000) through July.

Let us know if you are interested in something you don’t see here and we will see what we can do.  This is a great opportunity to boost the summer marketing efforts, let us know if you have any questions or would like to see a proposal for any particular data, a sample, count, etc.

  •      Sales Decision Makers        
  •     IT Decision Makers     
  •     IT Sub-Managers  
  •     HR Titles  
  •     Finance Decision Makers 
  •     Marketing Decision Makers 
  •     CEOs, Presidents, Owners (Top Level) 
  •     Operations Titles 
  •     C-level Decision Makers 
  •     Lawyers and Attorneys 
  •     Small Business Owners 


This special offer is only available until July 31.  The above list is only a sample of what we can provide for this special.  Any list request with additional criteria (specific geography, industries, company size or technologies) will not qualify for this special pricing.  Check with me though and I will get you the best pricing possible. 

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June 2014 Start to Summer Promo

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Summer is just about in full swing, we are offering 100,000 of any of the records below for 5 cents a record ($5,000) to help with your summer marketing efforts. Let us know if you are interested in something you don’t see here and we will see what we can do. This is a great opportunity to boost the summer marketing efforts, let us know if you have any questions or would like to see a proposal for any of the particular data sets below.

This special offer is only available until June 30. The above list is only a sample of what we can provide for this special. Any list request with additional criteria (specific geography, industries, company size or technologies) will not qualify for this special pricing. Check with us though and we will get you the best summer pricing possible.

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Canada’s Anti-Spam Legislation – Are you ready?

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If you are a B2B Marketer or involved in eMail Marketing you have most likely heard of what is coming with Canada’s Anti-Spam Legislation. This will come into force on July 1, 2014. Below are some key points you need to know and a few links that will take you to Government of Canada’s websites with thorough and detailed information on this new legislation. Make sure when sending emails to Canada to follow all the rules set up for the CASL.

“Coming Into Force

When does the legislation come into force?

The majority of the legislation comes into force on July 1, 2014. This includes Section 6, which relates to the sending of commercial electronic messages (CEMs). Section 8, the section that deals with the installation of computer programs, will come into force on January 15, 2015. The sections that deal with the private right of action will come into force on July, 1 2017. Read the order related to the coming into force dates.

Please note that some parts of the law came into force on April 15, 2011, with respect to some amendments to the Personal Information Protection and Electronic Documents Act (PIPEDA). For more information, please see the Office of the Privacy Commissioner of Canada’s Website and the related Order.

For more information on CASL, please refer to fightspam.gc.ca. Read Canada’s Anti-Spam Legislation and its regulations.

Will the coming-into-force dates and the compliance date be different?

No, there is no difference. Once a particular section of CASL comes into force, it is enforceable and compliance is required. Keep in mind that different sections of CASL come into force at different times.

Transition

Once the law comes into force, how does it affect consent?

Knowing that people and businesses may need to change their practices when it comes to sending commercial electronic messages (CEMs), the legislation includes a transitional provision that relates to the consent requirement. There are two types of consent – express and implied. The transitional provision set out in section 66 of CASL applies to implied consent.

Under section 66, consent to send commercial electronic messages (CEMs) is implied for a period of 36 months beginning July 1, 2014, where there is an existing business or non-business relationship that includes the communication of CEMs. Note however, that this three-year period of implied consent will end if the recipient indicates that they no longer consent to receiving CEMs. During the transitional period, the definitions of existing business and non-business relationships are not subject to the limitation periods that would otherwise be applicable under section 10 of CASL. Businesses and people may take advantage of this transitional period to seek express consent for the continued sending of CEMs.

In contrast, express consent does not expire after a certain period of time has passed. If you obtain valid express consent before July 1, 2014, then that express consent remains valid after the legislation comes into force. It does not expire, until the recipient withdraws their consent.” Read more from the source here

For more information on CASL visit here.

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Great advice on the best day and time to send your email marketing.

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I was reading this great article and thought I would share it with all of you… enjoy!

“I wrote a white paper in February called Whatever You Do, Don’t Send Your Email Marketing On… (shameless plug) but, in my usual fashion, it’s a pretty detailed document that is going to drive you Impulsive and Ambitious types crazy.

So here’s the short version with the summary of the most valuable data (and yes, for you Disciplined and Considered types, there is a link at the end of this article to get your free copy of the full whitepaper).

So, your latest email campaign is ready to send. You’ve got everything perfect. A subject line that grabs attention, an offer your customers surely can’t refuse. You’ve checked and double-checked, fixed and tweaked, and checked again. You’re ready to send your next email marketing effort out to your customer database.
STOP

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Introduction of The Super List!!

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We are up to it again and hope you’re ready for the introduction of: Super List!

What exactly is a Super List?

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2012 Year End Special

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2012 Year End Special

As a year end special we are offering any 100k records (excluding technologies or special builds), for $7,500 or any 100k record Feature database listed below for $6,500 (no selects – off the shelf).  This is a great opportunity to boost your 2013 marketing efforts, let me know if you have any questions or would like to see a proposal for any particular data.

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6 Chances For Your Email Marketing to Fail

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6 Chances For Your Email Marketing to Fail

Great article about email marketing campaigns:

‘But we did everything right!’ Does that sound familiar? It’s the kind of thing people often say just after they’ve done something wrong. They go through a process, they analyze their performance and because they’ve ticked all the boxes they assume the failure was a fluke. The truth is, just completing every step is not the same as doing everything right.

There are so many factors involved in building a successful email marketing campaign; it’s easy to get one wrong. The trick is to look at each step individually and identify all of the ways it might fail.

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How to Buy Email Lists in our Feature and Bulk Rate Section

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How to request a free quote for a custom built database

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Great Conversation and insight on Email Marketing…

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These guys have a lot of sound advice, take a look for yourself.

“All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.”

I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, first and foremost, why they would write a book about email marketing in this day and age!

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